01Conversation · Data
Data to decide better.
A conversation on how data helps understand behavior, engagement and retention — and stops being a report to support decisions.
Rafael Torres
MoEngage panel
01About us
Executive experience next to the people who decide.
Northbound brings together executive leadership in technology and finance for the decisions where strategy, execution and outcome must move together.
We work directly with founders and C-levels, one-off or ongoing, staying accountable until the decision turns into a result.
+20 years
Product, technology and transformation
+30 years
Finance, governance and turnaround
Large operations
Retail, services, technology and financial institutions
Strategy to operation
Experience from those who owned the outcome
Our story
A journey that started in 2010.
Northbound is a new company, incorporated in 2026 — but the experience behind our work started long before.
- 2010
The beginning of the journey
Rafael Torres takes his first steps in technology and digital transformation, working on systems, data and operations modernization projects.
- 2015
HashTowers
Rafael Torres and Gabriel Feitoza found HashTowers, a technology and digital transformation consultancy that served companies of different sizes and industries.
- 2026
Northbound
Rafael Torres and Francisco Neto found Northbound, bringing together technology, product, data and AI with finance, governance and turnaround — with Falkor as its own platform.
Northbound consolidates this journey into a new phase: more structured, more integrated, and with its own platform.
Our story
Two executive paths. One way of facing hard decisions.
Northbound was born from two complementary experiences: technology, product, data and AI on one side; finance, governance and turnaround on the other.
Experience built inside companies, accountable for budget, teams, operations and results — not watching these problems from the outside.
Who we are
Leadership that has already answered for the decisions now on your desk.
Managing Partner & Digital StrategyAzzas 2154 · iFood · Lojas Renner · C&A · PolishopCambridge · MBA FIAPTechnology executive focused on digital products, data analytics and applied artificial intelligence at engineering scale. 20+ years across retail, CRM, telecom, delivery and consulting operations, leading teams and transformation.
View full profile
Managing Partner & Financial StrategySantander · Banespa · Banco Real · App4HashUniversidade PaulistaFinance executive with more than 30 years leading financial results in national and multinational companies. Specialist in financial turnaround, strategic budget management and corporate governance implementation.
View full profile
Conversations
Conversations that run through our journey.
Data, product, technology and operations, discussed from problems lived inside real businesses.
Watch the full conversation
02Conversation · CRM
CRM beyond the tool.
A conversation about CRM, data, customer relationships and the role of technology in building smarter commercial operations.
Rafael Torres
Maitha Tech
What guides us
What guides us.
01
Clarity before action.
02
Outcome above delivery.
03
Accountability for execution.