B2B2C Strategy & Execution

We turn complexity into clear decisions, and concrete results.

We navigate market uncertainty by combining CFO-level financial vision, CEO-level strategic leadership and hands-on CTO capability to move your business forward.

Experience built leading and transforming large operations across Brazil and Latin America:

Altar Hub
Animale
Arezzo
Azzas 2154
Banco Real
Baw
Boticário
BRTech Soluções Tecnológicas
Buscapé
C&A
Camicado
Cris Barros
Dadri
Farm
Farm Rio ETC
Foxton
Guia-se Agências Digitais
iFood
Igreja Presbiteriana do Brasil
Maria Filó
Marketdata
Nati Vozza
Oficina Reserva
Plusoft
Polishop
Renner
Reserva
Santander
TecnoFábrica
Tivit
Vivo
WT1
Youcom
  • R$ 2.4 Bn+

    In annual revenue under management across digital and omnichannel ecosystems.

  • +30 Years

    Of corporate financial management, governance and risk mitigation.

  • 35% Reduction

    In CAPEX through vendor governance, contracts and technical architecture.

  • +6.5 Million

    Orders generated through data intelligence, personalization and applied AI.

  • +70 Professionals

    Led indirectly across bodyshop and headcount models.

  • +650% Growth

    In app share of digital revenue for retail companies.

Who we are

Leadership that has already answered for the decisions now on your desk.

  • Rafael Torres
    Rafael Torres
    Managing Partner & Digital Strategy
    Azzas 2154 · iFood · Lojas Renner · C&A · Polishop
    Cambridge · MBA FIAP

    Technology executive focused on digital products, data analytics and applied artificial intelligence at engineering scale. 20+ years across retail, CRM, telecom, delivery and consulting operations, leading teams and transformation.

  • Francisco Alves
    Francisco Alves
    Managing Partner & Financial Strategy
    Santander · Banespa · Banco Real · App4Hash
    Universidade Paulista

    Finance executive with more than 30 years leading financial results in national and multinational companies. Specialist in financial turnaround, strategic budget management and corporate governance implementation.

Operating principles

Why Northbound Falkor?

Like the legendary luck dragon, we believe luck in business is the combination of preparation, clear vision and the ability to cross the storm of complexity with lightness and precision.

Discover Falkor
  • Clarity before action

    Understand the problem before proposing a solution.

  • Results over output

    The scoreboard is the business, not the volume of deliverables.

  • Ownership of execution

    We stay until the decision becomes operation.

How we work

Where we step into your business

  • 01

    Strategic Direction & Executive Alignment

    The pain

    Too many open initiatives and no clarity on tech ROI.

    Our role

    Integrated finance and tech view to align the board and prioritize investment.

    Deliverables
    • Prioritization Matrix
    • CAPEX Efficiency Plan
    • 90-Day Roadmap
  • 02

    Digital Product Evolution & Squad Governance

    The pain

    Low digital conversion and squads without consistent delivery.

    Our role

    Technical and operational direction, journey optimization and data architecture.

    Deliverables
    • Conversion Rate Optimization
    • Operating Model Governance
    • API Architecture
  • 03

    Practical AI & Data Intelligence

    The pain

    Isolated AI projects with no visible financial impact.

    Our role

    Bottleneck mapping and automation focused on margin and productivity gains.

    Deliverables
    • AI ROI Assessment
    • Process Automation
    • Unified Data Platform
Selected cases

Decisions that changed the course of the operation.

Real stories with context, decision and what changed after we stepped in.

See cases
Social proof

What executives who worked with us say.

It was true mentorship for my professional career. They united areas that previously worked in silos, strengthening the integration between product, UX and engineering.
Diogo QuintanilhaDiogo QuintanilhaSenior Product Manager · Grupo Soma
An exact combination of technical depth, strategic vision and customer experience focus. They are simply incredible!
Gabriel FreitasGabriel FreitasTechnical Lead · Lojas Renner
The insights brought completely changed the way we measure success, combining leadership, strategic vision and execution.
Guilherme SouzaGuilherme SouzaSenior Product Manager · Investidor Hub
Motivation, execution capability and commitment to quality were always present, helping raise the level of the team's deliveries.
Kadu ZagattiKadu ZagattiRegional Sales Director · Salesforce
They always sought the best solution for the business without losing focus on user experience. Speed, responsibility and a strong sense of leadership were always present.
Constança ValConstança ValConsumer Product Leader · Mercado Livre
Commitment to results, collaboration and excellence in deliveries. A partnership that made a real difference.
Alexandre VittiAlexandre VittiGeneral Director · Agencia DSP
An example of exceptional leadership. Contributed greatly to the team's Digital Products evolution and to the business strategy.
Clara FariasClara FariasTechnology Manager · Reserva
High-impact work, with a rare ability to align stakeholders, connect dots between silos and translate complexity into action.
Luciana GurgelLuciana GurgelVice President of Marketing · Amazon
It was true mentorship for my professional career. They united areas that previously worked in silos, strengthening the integration between product, UX and engineering.
Diogo QuintanilhaDiogo QuintanilhaSenior Product Manager · Grupo Soma
An exact combination of technical depth, strategic vision and customer experience focus. They are simply incredible!
Gabriel FreitasGabriel FreitasTechnical Lead · Lojas Renner
The insights brought completely changed the way we measure success, combining leadership, strategic vision and execution.
Guilherme SouzaGuilherme SouzaSenior Product Manager · Investidor Hub
Motivation, execution capability and commitment to quality were always present, helping raise the level of the team's deliveries.
Kadu ZagattiKadu ZagattiRegional Sales Director · Salesforce
They always sought the best solution for the business without losing focus on user experience. Speed, responsibility and a strong sense of leadership were always present.
Constança ValConstança ValConsumer Product Leader · Mercado Livre
Commitment to results, collaboration and excellence in deliveries. A partnership that made a real difference.
Alexandre VittiAlexandre VittiGeneral Director · Agencia DSP
An example of exceptional leadership. Contributed greatly to the team's Digital Products evolution and to the business strategy.
Clara FariasClara FariasTechnology Manager · Reserva
High-impact work, with a rare ability to align stakeholders, connect dots between silos and translate complexity into action.
Luciana GurgelLuciana GurgelVice President of Marketing · Amazon
Next step

Which problem needs to leave your desk?

Book a strategic conversation directly with our executive partners.

WhatsApp
Send us an email!@northboundfalkor
R. Piracicaba, 252 · Vila FurlanIndaiatuba · SP · 13339-350 · Brazil