We turn business complexity
into operating systems.
Businesses have grown more complex than the way they are managed. Northbound connects operations, data, processes and technology to close the gap between information, decision and execution.
Experience built inside real operations.
- R$ 2.4 Bn+
In annual revenue under management across digital and omnichannel ecosystems.
- +30 Years
Of corporate financial management, governance and risk mitigation.
- 35% Reduction
In CAPEX through vendor governance, contracts and technical architecture.
- +6.5 Million
Orders generated through data intelligence, personalization and applied AI.
- +70 Professionals
Led indirectly across bodyshop and headcount models.
- +650% Growth
In app share of digital revenue for retail companies.
Businesses have grown more complex than the way they are managed.
Companies grow. New channels appear. Systems pile up. Data scatters. Processes cross departments. Decisions come to depend on spreadsheets, meetings and dispersed knowledge.
The problem is no longer a lack of information.
It is turning information into decisions — and decisions into execution.
DADRI OS · real Command Center screens
We close the gap between information and decision inside companies.
- 01Understand
- 02Structure
- 03Connect
- 04Decide
- 05Execute
Operational transformation through digital systems.
Technology is a consequence. First we understand how the company needs to operate.
Three fronts, one starting point.
- 01
Operating Model
Processes, accountability, governance, indicators and decision rules.
- 02
Digital Operating Systems
Digital systems that turn the operating model into management and execution.
- 03
Data & Decision Systems
Data, metrics, intelligence and automation connected to the decisions that need to be made.
Product, data, technology and AI are tools. The starting point is always the operation.
What if the company had its own operating system?
One management logic applied across the company's functions: indicators, relationships, alerts, decisions and execution connected in a shared operating model.
- Commerce
- Inventory
- Finance
- CRM
- Partners
- Product Lifecycle
- Legal & Contracts
- Projects / PMO
We turn business complexity into operating systems.
Explore the DADRI caseStructured knowledge about how companies operate.
Every operation we study deepens our understanding of how businesses work: which indicators matter, how they relate, where problems emerge and which decisions and actions can change the outcome.
- Indicators
- Relationships
- Problems
- Decisions
- Actions
Decisions that changed the course of the operation.
Real stories with context, decision and what changed after we stepped in.
What executives who worked with us say.
“I only have one thing to say: Rafa is truly 'one of ours'. Simply incredible. I loved getting to know them and I can only thank them for everything they did for us.”
Adriana BarrosCEO · DADRI Shop“Great belief in Rafa — for sure, he showed far more than we expected, and that, in fact, was what shone brightest in moving forward with our challenges.”
Heloá GoesCFO · DADRI Shop“Commitment to results, collaboration and excellence in deliveries. A partnership that made a real difference.”
Alexandre VittiGeneral Director · Agencia DSP“High-impact work, with a rare ability to align stakeholders, connect dots between silos and translate complexity into action.”
Luciana GurgelVice President of Marketing · Amazon“Rafa combines strategic vision, technical depth and people-centered leadership. Has a rare ability to connect dots between silos and translate complexity into action.”
Claudio VoivodicTechnology Director · Grupo Azzas“Motivation, execution capability and commitment to quality were always present, helping raise the level of the team's deliveries.”
Kadu ZagattiRegional Sales Director · Salesforce“Determination, responsibility and dedication in everything they do, with great professionalism.”
Clareliza FonsecaCourse Director · CCAA“They always sought the best solution for the business without losing focus on user experience. Speed, responsibility and a strong sense of leadership were always present.”
Constança ValConsumer Product Leader · Mercado Livre“Leadership, trust and the ability to develop teams in practice. Organized, responsible work dedicated to solving problems, turning interactions into learning and corporate growth.”
Ana Carolina CamargoHead of Strategy · Santander“Loved it!! I really needed to evolve in some technology things and Rafa came at the right time. Rafa was incredible!!”
Ana MonteiroHead of Digital Marketing · L'Oréal Paris“Rafa was sensational! He brought educational content, a super dynamic and interactive material and showed, in practice, knowing how to use the tool, the sky is the limit. He was undoubtedly our only external guest who fully met expectations. He did great!”
Flávia PradoHead · Guia-se Digital Agencies“It was true mentorship for my professional career. They united areas that previously worked in silos, strengthening the integration between product, UX and engineering.”
Diogo QuintanilhaSenior Product Manager · Grupo Soma“The insights brought completely changed the way we measure success, combining leadership, strategic vision and execution.”
Guilherme SouzaSenior Product Manager · Investidor Hub“An example of exceptional leadership. Contributed greatly to the team's Digital Products evolution and to the business strategy.”
Clara FariasTechnology Manager · Reserva“An exact combination of technical depth, strategic vision and customer experience focus. They are simply incredible!”
Gabriel FreitasTechnical Lead · Lojas RennerExecutive leadership built inside large operations.
Meet the people behind NorthboundWhere is operational complexity keeping your company from deciding or executing better?
Tell us what is happening.